The aim of conversion optimisation is to essentially study and gather, monitor information on customer behaviour to improve your website conversion rate.
At Be Memorable we understand that the key to managing ecommerce growth is to use a comprehensive online strategy which involves ongoing conversion optimisation. This involves constant monitoring of customer behaviour and preferences such as constant change in trends.
Our conversion optimisation process consist of two important aspects, analyse & optimise.
Analysis is carried out on your current website, in terms of usability, cross service ROI, split testing (or A/B testing) and multi-variate testing. We will also use data gathered from analysis of other mediums such as PPC campaigns and affiliate network analysis.
Our optimisation process is split into webpage usability improvements and enhancements using landing pages as well as refining your overall online strategy to improve conversions.
Our optimisation process is iterative and gradually produces the optimum results. Web analytics, visitor segmentation, behavioral email and website usability form the core components of the conversion rate optimisation process, however specific multivariate tools are also incorporated.
We have been working with Be Memorable on the launch of our e-commerce site and have found... more
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