Plumbersdepot is an independent online retailer of bathroom, plumbing and heating products. Be Memorable carried out a comprehensive user-centered analysis to ensure a website that was focused around the needs of the end user in an industry renowned for trade purchase. The Plumbersdepot was launched in July 2011.
The initial research and planning process carried out ensured that the website was fully focused around maximising online sales and conversions, optimised for search engines on an industry reliant on ‘Brand’. Whilst also giving the products the added emphasis on price savings which for Plumbersdepot was essential in providing it the ability to stand out in the crowd.
High value products meant selling to the end user would be expected to account for only a small proportion of the traffic, however, due to the user targeted product information and a no hassle checkout process, the percentage of individual customers is a larger proportion of the current customer base.
“Be Memorable played a significant role in refining the shopping experience. With the use of their well designed system Curo Commerce; we can relax in the knowledge that our customers can do the same when they shop with us.”
— Owner, “Plumbersdepot”