El Gym is a new health fitness company launched in 2011 that have embarked on a project with a revolutionary concept; providing low cost, no contract gym memberships in Spain. Be Memorable were commissioned with the branding and to build an easy to use website that would allow people to sign up for their gym membership through the website. El Gym was successfully launched in March 2011.
Be Memorable created a simple but effective brand for El Gym and a multi lingual website (Spanish, English and Catalan) with a bespoke content management system and dedicated members area.
An effective sign up process was crucial. We created a clear, concise 4 step process that can be completed in minutes, gathering the essential information quickly and providing clear instructions at each stage to completion. Our intuitively constructed sign up process was key in the extremely successful (pre opening) sign up rate, leading ultimately to over 3500 members in just over 1 month.
Tracking and reporting on the sign up rate was integral to the management at El gym, so to keep them up to date on the go, we built a Mobile Reporting Website integrated with the content management system.
Our ecommerce expertise provided El gym a website built with the same principles in mind traffic and conversion essential to this was developing and executing multilingual SEO to ensure high traffic volumes to aid the sign up process.
“Be Memorable did an amazing job of well, getting the job done. We recommend them to colleagues and associates as a total package; they are a team of talents with clear dedication to web development and marketing.”
Richard Moore, “El Gym”