Darling is a vintage fashion brand launched in 2008. The Darling mission - luxury on a budget, with emphasis on English design quality. Darling now has many stockists all over the world. Be Memorable have worked with Darling since its inception and launched the first Darling ecommerce website in July 2010. Darling needed a refresh of the website in July 2012 and the NEW Darling website was launched!
Darling needed a user friendly website that appealed to their customer base and kept the nuance of their English vintage design apparent. We kept the strong brand value at the core combined this with an easy browsing, ordering and checkout process providing the perfect customer journey.
Darling Customer: ‘I really love the new layout on the site! It’s all a lot easier to navigate, which is what I want when going online shopping.’
We gave users a true shopping experience with the integration of the new LooksWeLove feature which allows customers to shop all the products from one ‘Look’ and add them all to the basket effortlessly. Standard best practice features like checking product availability, viewing products up close and detailed product information enabling the user to browse through the Darling collection with ease were included in the revamp; this all made possible using our dynamic ecommerce platform Curo.
“Be Memorable is certainly the company that can. They took our style, our values and brand message and then turned it into a beautiful, fully functioning website - we couldn’t have imagined it better.” “
Heff Moraes, “Darling”