18 AND EAST is a new upcoming fashion brand inspired by the vibrant music, fashion, blog and film scenes in and around East London.
18 AND EAST is funky, urban and uniquely east London inspired fashion brand “launching” into ecommerce from the outset. 18 AND EAST required an online presence that would portray their brand values very strongly, communicating the right message directly to the customer. The online brand needed to fully reflect the offline brand, and its progression.
The individuality of the brand was at the core of our design and also influenced the features of the website. The product display required a little vintage touch, so we added a ‘print detail’ feature allowing customers to view the intricate, often flowery detail of an items print. This made the user experience much more informed.
For a new brand, engaging customer experience is essential. Using the strong brand focused photography and an understanding of targeted customer behaviour, we provided 18 and East with a ‘coming soon’ feature to provide incentive and sense of expectation for customers on product launch, this all expertly controlled through our platform Curo.
“We have been working with Be Memorable on the launch of our e-commerce site and have found them a pleasure to work with. They have listened to our brief closely and have provided us with an extremely robust, well designed site which has exceeded our expectations. They are extremely accessible and provide an excellent level of service.”
Hannah Webster, “18ANDEAST”