Why do we put a lime or lemon in Corona?
Posted by Abdel | Filed under Trends
An ingenious marketing scheme? To keep the relentless Mexican flies out of your beer?
There’s a lot of rumours out there as to why people around the world put limes and lemons in their Coronas. We hope this article answers that question for you… the often quoted reasons range from the understandable to the ridiculous and include:
• A beer marketer came up with the idea to differentiate it when first bringing it into the US market (a genius if you ask me)
• The lime was used to keep out flies/dust in Mexico in times gone by
• Early bottles of Mexican beer were sealed with non-lined caps and the lime was used to wipe away the rust
• Partying college students brought the tradition back from their spring breaks and it spread from there
What happens if you go to the horse’s mouth and ask a Mexican? Well, there you get some different opinions too. Some Mexicans will happily accept their Corona with a slice of lime, while others will tell you that it’s a gimmick for los turistas.
“So why do we put a lime in our Corona?” I can hear you screaming. According to Corona, the reason for the lime is that Corona is bottled in clear glass, and before our modern methods of refrigeration and transportation, the opportunity for spoilage from exposure to sunlight was increased. Therefore, the lime technique began as a measure to mask the skunky aromas caused by spoilage. Of course, this was way back in the days. These days your Corona arrives in your hand fresher than ever. But it’s still interesting to know.
Cottingham & Co Ltd - Taiwan
