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    <title>Blog</title>
    <link>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>namit@bememorable.co.uk</dc:creator>
    <dc:rights>Copyright 2011</dc:rights>
    <dc:date>2011-11-12T18:13:16+00:00</dc:date>
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    <item>
      <title>Steve Jobs’s story of the stones</title>
      <link>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/steve-jobs-story-of-the-stones</link>
      <guid>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/steve-jobs-story-of-the-stones#When:18:13:16Z</guid>
      <description><![CDATA[<p>This following week, Landmark Theaters in 19 US cities will display a 70-minute “<a href="http://www.landmarktheatres.com/Films/films_frameset.asp?id=112547">lost interview</a>” featuring Steve Jobs. The interview was done in 1996 by Robert X. Cringely for his PBS series “Triumph of the Nerds” and is being released in an unedited form. </p>

<p>A part of the interview which is going around on web is a small parable about a can of rocks:</p>

<blockquote><p>When I was a young kid there was a widowed man who lived up the street. He was in his eighties. He’s a little scary looking. And I got to know him a little bit. I think he may have paid me to mow his lawn.<br>And one day he said to me, “come on into my garage I want to show you something.” And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a little band between them. And he said, “come on with me.” We went out into the back and we got some rocks. Some regular old ugly rocks. And we put them in the can with a little bit of liquid and little bit of grit powder, and we closed the can up and he turned this motor on and he said, “come back tomorrow.”<br>And this can was making a racket as the stones went around.<br>And I came back the next day and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out these beautiful polished rocks.<br>That’s always been in my mind my metaphor for a team working really hard on something they’re passionate about. It’s that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these beautiful stones.</p>
</blockquote>

<p><strong>I just can&#8217;t stop thinking about us, about our team at bememorable that how we have heated discussions, arguments, and lots of noise <img src="http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/images/smileys/smile.gif" width="19" height="19" alt="smile" style="border:0;" /> about new features, ideas or even improving old stuff. Like Steve said, we are polishing each other, our ideas and improving all together.</strong></p>

<p>The theatrical trailer for the interview can be viewed below.</p>

<p><iframe width="640" height="360" src="http://www.youtube.com/embed/rsyOlwmHt5E?feature=player_embedded" frameborder="0" allowfullscreen></p><p></iframe></p>]]></description> 
      <dc:subject>Thoughts,</dc:subject>
      <dc:date>2011-11-12T18:13:16+00:00</dc:date>
    </item>

    <item>
      <title>Windows 8, Analysis of an opportunity.</title>
      <link>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/windows_8_analysis_of_opportunity</link>
      <guid>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/windows_8_analysis_of_opportunity#When:18:43:18Z</guid>
      <description><![CDATA[<p>So it’s almost here. After waiting for three months (got the taste of Windows 8 goodness in June) we have the developer release in our hand.</p>

<p>At the BUILD conference last week Microsoft revealed the Windows 8. Understanding that the landscape of computer devices and services is evolving or developing rapidly, they have taken a new path while remaining on the course of offering backward compatibility.</p>

<blockquote><p>Any computer problem can be solved by adding another level of indirection, except the problem of too many levels of indirection.</p>
</blockquote>

<p>This is where Microsoft got bold. The new design and interaction language known as <a href="http://www.istartedsomething.com/20110914/an-analysis-of-metro-on-windows-8-developer-preview/">Metro</a> has an entirely new implementation and execution platform. The Windows Kernel is also there, but the API that <a href="http://msdn.microsoft.com/en-us/windows/apps">“Metro” applications</a> rely on and the new native interface is called <a href="http://msdn.microsoft.com/en-us/library/windows/apps/br211377">WinRT</a>. </p>

<p>But don’t worry guys; we can still develop desktop applications using our existing stacks and tools. Even all Windows 7 applications will run natively on Windows 8. But when it comes to Metro style apps, there is no more Win32, no more .NET. This is not a layer on top of windows. This framework is new, is light, and is built for speed.</p>

<p>While the technology change is magnificent, the business implication for us “the developers” is colossal. </p>

<p>So how will it affect us as developers? If we assume that we got about 9 months until it ships, there are a few things to keep in mind when we think about writing a Metro style application.</p>

<ul>
<li>Let’s get the facts straight, Windows 7 sold 250 million copies in its first year and there will be 500 million Windows 7 machines in use when Windows 8 launches.</li>
<li>All Windows 7 machines will be able to run Windows 8. Even a <a href="http://www.engadget.com/2011/09/13/windows-8-can-run-on-an-atom-cpu-1gb-of-ram/">Lenovo S10</a> (first-gen Atom + 1GB of RAM) can &#8220;run&#8221; Windows 8.</li>
<li>We can build Metro style apps with C++, C#, VB as well as HTML/CSS/JS. And tools for building the apps are free for now. There was <a href="http://www.engadget.com/2011/09/14/steve-ballmer-touts-500-000-windows-8-downloads-in-less-than-12/">500,000 downloads</a> of OS preview and development tools in the first day.</li>
<li>Touch is so good on Windows 8 Metro style apps, but apps also work great with mouse &amp; keyboard.</li>
</ul>

<p>I think it’s quite reasonable to say that there will be about 250 million people shopping for Metro Style applications within the next 18 months. Those apps will only be available from the Windows Store and the Windows Store is empty right now. So what you think about this opportunity?</p>

<p>&nbsp;</p>]]></description> 
      <dc:subject>Industry Analysis,</dc:subject>
      <dc:date>2011-09-22T18:43:18+00:00</dc:date>
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    <item>
      <title>Be Memorable Launch NEW Website Sept 2011</title>
      <link>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/be_memorable_launch_new_website_september_2011</link>
      <guid>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/be_memorable_launch_new_website_september_2011#When:16:41:42Z</guid>
      <description><![CDATA[<p>So you’re finally here! Welcome to the Be Memorable Blog! So let’s start off with a little info on our Brand Spanking New Website! If you have landed on our blog, you must have been in awe at our new website! No, really?</p>

<p>No seriously, we have spent a huge deal of effort and time in perfecting our website with the information you need to know about us and how we work. We exude professionalism and sophistication, but at the end of the day our clients love us for our results. Our case studies are there to showcase what we are so proud of and why our clients rave about us and our ecommerce platform CURO.</p>

<p>It is that first hand experience of working with us which only lets the superlatives roll off the tongue. OK, OK enough bragging. </p>

<p>All of us at Be Memorable are passionate about all things digital and love to write, read and discuss about it. So, come back often and join our discussion, read our expert opinions on the future trends in eCommerce and Online Marketing.</p>

<p>So what’s there to discuss as we launch our website into the world wide web?</p>

<p>Half of high street fashion customers prefer to buy online, IBM research suggests Moblie and Social Netowrking is heavily affecting consumer shopping behavior and my final tidbit,&nbsp; who is tired of daily deals? Check Namit’s blog post telling you how Groupon is becoming Groupoff!</p>

<p>And last but not least, we would love your feedback on our new site. We know you love it, so tell us! </p>

]]></description> 
      <dc:subject>News, Overheard at be memorable,</dc:subject>
      <dc:date>2011-09-06T16:41:42+00:00</dc:date>
    </item>

    <item>
      <title>Future of Daily Deals Market!</title>
      <link>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/future_of_daily_deals_market</link>
      <guid>http://labs.bm.php5-13.dfw1-1.websitetestlink.com/be-memorable/future_of_daily_deals_market#When:00:31:12Z</guid>
      <description><![CDATA[<p>Today I was reading a <a href="http://weblogs.hitwise.com/bill-tancer/2011/08/groupon_versus_living_social.html">Hitwise analysis report by Bill Trancer</a> and was just thinking that what will be the future growth of daily deals market? Has that reached its peak?</p>

<p>The new analysis from Hitwise seems to suggest the same. Hitwise found out that the number of hits to daily deals websites like Groupon have fallen down over the summer after reaching its peak during June. Traffic to Groupon in the third week of August was down almost half compared to the peak point in June. Overall the visits to the daily deals category of websites went down by 25% in August.</p>

<p>&#8220;Regardless ... the drop-off in Groupon traffic this summer has been significant,&#8221; according to Bill Tancer, GM of global research at Hitwise.</p>

<p>&#8220;Perhaps it is simply a case of increased number of competitors and deal fatigue among consumers or simply not enough of the right deals,&#8221; Tancer suggests.</p>

<p>The study also chimes with the research done by Lightspeed Research earlier this summer. According to the research while consumers are signing up for deals websites, many of them still haven’t actually taken up any deal. Lightspeed surveyed 1,000 people in an online poll in June and found that 72% of them were aware of deals website and about 80% of those aware had registered on those deals websites. But out of those who had registered only 54% had made a purchase, 59% are not enticed by any of the deals, 22% got financial constraints and 10% says they could but deals were too far away.</p>

<p>Pricegrabber also have same outcome from the local deal survey they did. Around 44% of those surveyed said they got registered and they use the daily deal websites, but 52% said they got overwhelmed with numbers of emails they get every day from these websites.</p>

<p>Looking into the future, Forrester recently predicted that the daily-deal market will be virtually non-existent by 2016.</p>

<p>&#8220;Standing out above the clutter [will become] harder for marketers as ad exposures grow,&#8221; Forrester analyst Shar VanBoskirk explained in a report released last week. &#8220;Consumers will grow so conditioned to micro-impulse offers they&#8217;ll lose practice at considered decisions ... Facing a cultural descent into maladroit judgment, employers (and spouses) will blacklist impulse deals to keep people intentional,&#8221; he noted.</p>

]]></description> 
      <dc:subject>Industry Analysis,</dc:subject>
      <dc:date>2011-09-06T00:31:12+00:00</dc:date>
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