12Nov 2011

This following week, Landmark Theaters in 19 US cities will display a 70-minute “lost interview” featuring Steve Jobs. The interview was done in 1996 by Robert X. Cringely for his PBS series “Triumph of the Nerds” and is being released in an unedited form.

A part of the interview which is going around on web is a small parable about a can of rocks:

When I was a young kid there was a widowed man who lived up the street. He was in his eighties. He’s a little scary looking. And I got to know him a little bit. I think he may have paid me to mow his lawn.
And one day he said to me, “come on into my garage I want to show you something.” And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a little band between them. And he said, “come on with me.” We went out into the back and we got some rocks. Some regular old ugly rocks. And we put them in the can with a little bit of liquid and little bit of grit powder, and we closed the can up and he turned this motor on and he said, “come back tomorrow.”
And this can was making a racket as the stones went around.
And I came back the next day and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out these beautiful polished rocks.
That’s always been in my mind my metaphor for a team working really hard on something they’re passionate about. It’s that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these beautiful stones.

I just can’t stop thinking about us, about our team at bememorable that how we have heated discussions, arguments, and lots of noise smile about new features, ideas or even improving old stuff. Like Steve said, we are polishing each other, our ideas and improving all together.

The theatrical trailer for the interview can be viewed below.

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