A few months ago we mentioned Google Panda, an algorithm change aimed at identifying low-quality websites and making sure they do not gain high ranking. The idea is to clear out websites known as content farms that rank well but may not provide the best user experience.
From Pandas to Penguins…
Just recently Google introduced another algorithm, this time called Penguin. The difference from panda is that penguin has not focused upon the quality of search results but has placed attention on penalising and removing any value from websites which appear to have manipulating link profiles and are violating Google Guidelines.
When you do your next search you may find the number one result could be a very informative and a high quality site however, if it is manipulating the search results then Google is not going to keep it on the top spot. Instead, through the Penguin algorithm, they will downgrade this site and push it further down the ranking because the site has engaged in bad link practices, manipulation of the links and for other things such as purchasing links.
Google normally focuses on improving the search results quality but the penguin algorithm hasn’t been designed to do this. This algorithm has been designed to get people to follow Google guidelines and to remove the value from manipulative link schemes. They want people to follow white hat practices; this includes good keyword analysis, quality natural link building and high quality unique content and other legal techniques too.
So remember to respect the wildlife both Panda’s and Penguins.