27Nov 2012

Cyber Monday: Fact or Myth

So I have been browsing the web in the last week and have seen a lot of hype about the so called ‘Cyber Monday’. This is the day after the Thanksgiving weekend in the USA which is touted as the biggest online selling day of the year. Now is this just a myth or is it in fact a day retailers should look forward to a significant spike in online sales.

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13Nov 2012

Online Marketing Tactics for 2013

We feel these areas will continue to get an ever increasing amount of attention from online marketing departments and agencies next year.

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07Nov 2012

Come to the Social side of eCommerce… We have cookies

A year ago, we had commentators mentioning how social would disrupt ecommerce in a major way. But, rather than disrupt and explode as many would have expected, Social has become an essential addition to the marketing strategy for online retailers. It had been purported to be a commerce in its own right, with the emergence of coined terms such as Social Commerce and Facebook Commerce but many larger retailers had gone through the cycle and closed ‘social commerce’ versions of their ecommerce.

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30Oct 2012

Top Three Tips for Marketing Success

Top three tips for Marketing Success

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24Oct 2012

Pareto’s Economic Ideas Meet Social Media Marketing

What would a 19th century Italian economist say about your social media strategy.

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